Who We Are


Formally a casting department of Sasha Primak Jewelry, Platina first opened its doors to the Jewelry trade in the summer of 1995. Since then we have become the premier name in precious metals casting, servicing hundreds of jewelry manufacturers, designers and manufacturing retailers.

Platina casting services range from silver to platinum, and we offer the best alloys available in every category of metals, each suited for specific task, many developed right here at Platina. We invite you to discuss your needs with us; chances are – we can improve your manufacturing just by recommending a better alloy.

Always at the forefront of technological development, Platina was one of the first casting houses to have offered CAD/CAM services in 2005.

The philosophy of putting customers first has been our unwavering trademark since the early days. No job is ever complete until the customer is happy. If you are in the Jewelry trade and haven’t tried us yet – we invite you to sign up for our exclusive Market Pulse service, so that we could keep in touch. When the time is right for you – give us a try.

Platina has no jewelry line, and does not finish jewelry for its clients. However, we have relationships with high-end finishing firms in New York and have been able to put together one-stop services for clients needing them. If interested in one-stop services, please contact us at service@platina.com.

Social and Environmental Sustainability


Precious metals are often sourced from the poorest, remote countries where social and environmental abuses often go unchecked. We at Platina are doing our part to stop these practices through consumer demand.

Platina joined other forward thinking companies like Johnson Matthey and Tiffany in a global effort to acquire platinum, silver and gold only from mining operators that have shown dedication to sustained responsible mining. We purchase metals know to have come from mines that demonstrated high standards of social and environmental performance: no child labor, high level of Earth stewardship, excellent safety records, etc.

Terms of Service


Platina services are exclusive to the Jewelry trade.

New customers are required to complete a Credit Profile sheet. This information is used to establish a customer file according to our corporate guidelines and the AML requirements for dealers in Precious Metals under the United States Patriots Act.

All new customers are expected to pay for services on delivery. If requested by you, your credit worthiness will be established based on the information provided, JBT rating and trade references. We reserve the right to re-evaluate your credit line at any time.

Unless otherwise agreed to, our credit terms are Net 30. Invoices that are 15 days past due may be charged a 1% penalty each month they remain delinquent.

Platina casting services are unconditionally guaranteed for 30 days. If you don’t like what you see, return it to us for full refund no questions asked. If you are dissatisfied with our castings after they have been worked on – we will still take it back during the 30-day period, but you credit may be reduced to “scrap” metal value.